) What's Fast Fashion and How Do Crocs Fit In? Fast Fashion is a term that is used for all of the Zara's and H&M's of the world. (I know that seeing Crocs and fashion in the same sentence is puzzling, but bear with me. This all depends on how much they scale and adapt, but it's definitely a path forward others aren't considering. While I'll touch on these a bit in here, I think that there is another point that isn't being made, and that is how Crocs can take the brilliance and profitability of the fast fashion industry and use it to make a lot of money. There have already been posts about the meteoric rise of Crocs, the collaborations, and everything else. I also believe that long term, they can use their data and flexibility to quickly penetrate new markets and bring new demographics in. They have caught on as a trend both on their own and with celebrity partnerships, and they are also benefiting from the move to work from home. TLDR 1: Crox will probably have a blowout earnings tomorrow morning, and if their forward guidance is good, it will fly.

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